This week I was oh-so-lucky to get a sneak preview of the swag room at this year’s TIFF (Toronto International Film Festival, for those not in the know, like my oblivious boyfriend). Situated at the Intercontinental Hotel, the Britannia Room has been taken over by Tastemakers to pamper celebs with goodies and beauty touch-ups before being interviewed in an adjoining room.
Sponsors included Joe Fresh (with the lovely make-up artist, Simone, who made me sparkle), Mattel (look for a further blog post on their tech-y Pictionary), AMC (helllooo, Mad Men!), Rowenta (their new line of hair appliances is incredible), and Guats clothing (amazingly soft activewear made from bamboo). Croma Design pimped the place out, with a lot of the furniture and accessories being sourced from PC Home (gotta love the affordability!).
I have to say though, my fave sponsor was War Child, and I was speaking to the fabulous Rosie Levine, a Toronto-based photojournalist. Since 2004, Rosie has snapped candid pics of big-name celebs at TIFF, each of them raising two fingers in the international sign for peace. She’s in the process of compiling the photos into a coffee table book, in which all of the proceeds will go to War Child. What a fabulous idea from an extraordinary woman.
I managed to snap a few pics of my own, so check them out below:
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