Who ever would have guessed I’d be writing about Brad Pitt in this blog? Not me! But the mega Hollywood star has teamed up with Kiehl’s to promote their new Aloe Vera Biodegradable Body Cleanser, which will be available in October.
The cleanser is cradle-to-cradle certified, free of parabens, sodium lauryl sulfate*, sodium laureth sulfate* and dyes and comes in a 100% food-grade, post-consumer recycled bottle.
100% of the net profits from the sales will go to JPF Eco Systems, which was founded with Pitt and which supports global environmental initiatives, including Make it Right, a charity which is currently helping to fund construction of environmentally sustainable, affordable housing in New Orleans for the displaced victims of Hurricane Katrina. Pitt is seen above touring New Orleans in the aftermath of Katrina.
*Sodium laureth sulfate and sodium lauryl sulfate are detergents and surfactants found in personal care products such as soap, toothpaste shampoo, cleansers and bubble baths. They’re most commonly used in these products as a foaming agent and can irritate skin.
Available at: Kiehl’s in October; www.kiehls.com
Do you have a product you’d like to recommend for this blog? Email Laurie at naturalchic@styleathome.com!
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