A confirmed sucker for stylish window displays, I’ve come to expect a lot from William Ashley, downtown Toronto’s destination for glam tableware. But I was hardly prepared for this…
Yep. That’s an actual Tesla Roadster — the world’s only 100% electric sports car — perched on top of just four Wedgwood teacups outside Ashley’s flagship location on Bloor Street.
Although we often think of it as being delicate and dainty, bone china is actually the hardest and most durable ceramic, and stronger than any other dinnerware on the market. Strong enough to…well…withstand this…
Why an electric car, you ask? Well, if you consider the longevity of quality bone china, and amortize the cost of the initial purchase over the years (and even generations!) of use you’ll get out of them, they’re actually quite a “green” product. I think that’s something we tend to forget when considering how environmentally-responsible a purchase is — how long will we be able to enjoy it before it ends up on the landfill?
Check out William Ashley’s “Tesla On Teacups” until September 21st at William Ashley China, 55 Bloor Street West, Toronto.
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The sign of a talented visual merchandiser is the ability to bring passers-by to a crashing halt. Kudos to those responsible for the 
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