The fastest route to celebrity credibility these days? Conscientious living. By embracing a cause and using their star power for something positive (read: instead of vacuous), celebrities are able to back up their style with substance. And worthy causes get the public's attention in a way that, in many cases, might otherwise not be possible.
By far, the biggest lure to celeb activism today is the environment. From A-listers to who-was-that?'s alike, celebrities both big and small are pulling their Priuses up to the curb and being counted. Here's our roundup of who's saying what, our cynic-o-meter rating for each (Is he really likely to even know what a carbon offset is?), and, most important, around-the-house tips that real people can use to earth-save like a star!
Star: LEONARDO DICAPRIO
Cause: The Leonardo DiCaprio Foundation (www.leonardodicaprio.org) was established in 1998 to raise awareness about the environmental crisis and to help fund projects like the documentary, The 11th Hour (www.11thhouraction.com ), and Eco-Town, a series currently in production for the Discovery Channel.
Cynic-O-Meter Rating: Low. With extensive links and resources on topics ranging from government policy to grassroots action and Q&As ("What can I do about toxic yoga mats?"), plus a fun kids' site, this is anything but a vanity project. Hit the website for info on global warming, fresh water, biodiversity and sustainability issues. And seriously: he's so hot he doesn't have to use media spin to bolster his image.
An easy Leo-inspired act for the Earth: Go to http://www.leonardodicaprio.org/pledge/ and sign Leo's Pledge To Be Plastic Bag Free. And then start toting your canvas bag everywhere.
Star: CHRISTINA AGUILERA
Cause: Organic food. She's also a supporter of the Natural Resources Defense Council.
Cynic-O-Meter Rating: Medium. A recent concert rider that said only organic soy milk and organic food should be placed in her dressing room proves she knows natural is best…but will she ever use her considerable fame to take a public stand?
How to eat (and feed) smart like Xtina: Opt for organic produce, dairy and meat products. That means less pollution in our groundwater, healthier working conditions for migrant farm workers, more humane treatment of animals and fewer pesticide and antibiotic residues for you.
Star: BRAD PITT
Cause: Building eco housing for Hurricane Katrina survivors. Pitt founded Make It Right (makeitrightnola.org), an organization dedicated to building 150 subsidized, energy-efficient single family homes using sustainable building materials in New Orleans' Lower 9th Ward – the predominantly working class, African-American community most devastated by the hurricane's aftermath. International architects designed several dwellings (both modernist and traditional) that qualifying families can choose from. Potential homeowners will be selected for their ability to help finance their homes and for their willingness to attend financial counseling where needed. Also, visit Style at Home executive editor Laurie Grassi's blog, Natural Chic, for info on Brad's eco-partnership with Kiehl's.
Cynic-O-Meter Rating: In the negative integers. One, he's one half of Brangelina, the planet's most famous crusading couple, and two, he's famed for his love of architecture and interior design, so this project isn't such a stretch for him. Plus, he gets bonus points for understanding that families in the Lower 9th Ward want assistance, not handouts.
What you can do: Go to the website and help sponsor a home. Or buy a spacious pink Make It Right tote bag ($25 US) to carry your groceries home in. The bags are made from eco-friendly materials and fund the nonprofit organization Lighthouse for the Blind.
Newsletter
Twitter
Facebook
Youtube
RSS