CIL Paints Siesta Key (MC30)
The light airy blue of Siesta Key is what CIL Paints Marketing Communications Manager Jennifer Jones says is an "optimistic" colour. Associated with clear sky and water, the pure shades of blue "are refreshing, soothing and liberating, promoting a feeling of breeziness, renewed energy and infinite horizons," Jennifer says.
As soon as I saw this colour, I had to flip back to my April 2009 issue of Style At Home, to take another look at my interview with Sylvia O'Brien of Toronto-based colour consultancy Colour Theory. Even then, Sylvia said that blues were undergoing a major makeover.
"Blues for 2009 are warmer," said Sylvia, noting that it's a strong yellow undertone that makes the colour appear less chilly. Like Jennifer, Sylvia also noted that we're psychologically suited for blues like never before. "In difficult times, blues are comforting - reliable, contemplative and calm when the world around us feels frazzled," she said. "Our subconscious association with air and water makes blues familiar and reassuring, and perfect for creating a haven at home." You read it here first! ;)
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