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alfred sung: interview with an icon

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alfred sung: interview with an icon

A name synonymous with style, Alfred Sung brings an understated, sophisticated glamour to the things I love most – fashion, fragrances, and home ware. Imagine my excitement for the opportunity to sit down with Alfred to get the scoop on his new - GORGEOUS - outdoor collection, available exclusively at Toronto’s IDS this year (yet another reason not to skip this event!). [caption id="attachment_6238" align="aligncenter" width="400" caption="Alfred Sung, lounging in style in the Blackwatch Club Chair"] [/caption] Why launch this collection at the IDS? This is our first time to participate at the IDS and we wanted special, something that represents us. I look forward to owning a set myself because you can’t get things like this anywhere – plaid is had to find believe it or not. Tell me about your attraction to tartan. I’ve always liked tartan – it’s timeless, it’s elegant, and the colour combinations are so rich and beautiful. Other styles come and go. Tartan always stays. How would you describe the collection? It’s sophisticated urban. It’s smart, sleek and modern with simple clean lines. It’s generous in proportions -- and comfort is key. So, how would you style the Blackwatch set – what accessories would you use? Because it’s navy, green and black, I see it with green and yellow; palm fronds, green and yellow cushions, maybe a bowl of lemons, and a blanket for a cool evening – that’s all you need! I like it as relaxed and casual as it can be, so you feel like you’re in a resort. That’s the whole idea. You want to enjoy it. [caption id="attachment_6239" align="aligncenter" width="400" caption="The Blackwatch Set - prices range from $150 (side table) to $750 (love seat) - chic and affordable!"] [/caption] Makes you wish it was patio season, doesn't it!? See you at the IDS!
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alfred sung: interview with an icon