“Whatever your age, whatever your style, you’ll find something here that suits you,” says Evelina Kravaev-Söderberg, head of design for H&M Home, which made its Canadian debut at the West Edmonton Mall in 2014 and recently launched at the CF Toronto Eaton Centre. Effortlessly elegant, Evelina’s personal style translates to every product, meaning each one is covetable, versatile and on trend. This past November, our editor-in-chief, Erin McLaughlin, met Evelina at H&M’s Stockholm headquarters to get a preview of the spring collection.
The whole design department works alongside one another at this table, inspiring community, collaboration and creativity.
Creating a vision
Cubbies of H&M Home samples and fabrics not only provide a beautiful backdrop, but also help the team envision what the new products will look like when they’re on display in stores.