I just recently learned of a new product developed by Canadian manufacturer Lauzon Distinctive Hardwood Flooring. Called Pure Genius, this 'smart hardwood flooring' is said to improve the indoor air quality inside the home. Flooring that purifies the air? Interesting. According to the company, here's how it works: "Activated by natural or artificial light and by the movement of air, the unique, high-quality intelligent flooring – which comes in a wide range of styles and finishes – continuously breaks down airborne toxins, creating a constant supply of pure air in the home. In fact, studies show that the air in rooms installed with Pure Genius is up to 85 per cent cleaner than spaces without the flooring." I have no idea if it works but I certainly like the idea. We all know that our homes are full of dust, everyday dirt and even contaminants from household cleaning products. Lauzon's marketing manager Nathalie Lambert says that "after 30 days, rooms installed with Pure Genius flooring have been shown to have a formaldehyde level of only five parts per billion (ppb), compared to 16-32.5 ppb found in a typical home. What’s more, Pure Genius helps reduce household odours such as cigarette smoke, pet urine and lingering cooking smells." If you're interested in having your floors work harder for you, you can purchase Pure Genius flooring at specialty flooring retailers across Canada. The flooring retails between $5.25 to $12.75 per square foot, depending on the collection, type of flooring and style. What do you think? Would you install these floors in your home?