Photography: Adam Moco
You’re going to want to bookmark this website now for all of your shopping and home decor needs.
There are several reasons to love online shopping, but there’s no denying that this activity can often turn into major time-suck. Have you ever gone online for one thing and ended up going down a rabbit hole of random items you definitely do not need, only to realize a few hours have passed by? Enter: Trouvaille.
Launched in August 2018, Trouvaille, which is French for “a lucky find," is a new online destination that’s shaking up the way Canadians shop. It’s unique in the sense that it is part online shop, part style blog and part stylist.
Founder and style expert Britt Barkwell created Trouvaille for the on-the-go woman looking for a well-curated assortment of products for herself and her home, as well as expert style advice available conveniently online. “While I had always helped curate fashion and design selections for my friends, it became increasingly clear to me that there is a whole segment of women out there who similarly have limited time but are in search of an edited selection of fabulous finds," says Barkwell. "That’s what ultimately inspired Trouvaille.”
What’s most unique about Trouvaille is its online styling service for both personal wardrobes and the home. The wardrobe styling service begins with a short online quiz compiled of 26 questions to understand the user's style. Questions cover everything from how users identify their style to what they're looking for to what they'd never wear.
The home service, which is described as “personalized online interior styling,” also begins with a short online quiz and has just 13 questions. Not only does it ask users to describe their style and what kind of spaces resonate with them, but it also allows them to set a budget and specify which rooms they're looking to work on.
After completing either quiz, users are set up with a one-on-one consultation with someone from the Trouvaille team to help make their vision a reality.
The editorial portion of the website is separated into three categories: fashion, interiors and lifestyle. The sections are populated with stories about personal style and trends, all of which have a shoppable element. The “Something Lovely” series gives an inside look at the spaces of Canadian tastemakers (Devin Connell, Tanya Taylor, Kim Bozak are among some of the women who have been featured so far) and includes a “Shop the Post” section which lays out similar items so readers can get the look.
The shopping aspect of the website is just as curated as the rest. Instead of sorting items into “home,” “fashion” and “beauty,” these items are all grouped together into collections that might define your personal taste. “Artful Objects,” for instance, includes everything from stand-out fashion accessories to unique pieces of art to coffee table books. One thing you’ll find throughout all of the collections? Inclusion of both high and low brands, some of which are local.
Have a look at Trouvaille and you might just end up with your very own “lucky find” — or a totally new living room.