Fragrances are judged on a number of criteria. First, the scent itself has to truly evoke the image of what it is designed to emulate: for example, a scent named Clean Cotton that actually brings to mind New England Flannel will be sent back to the drawing board. Conversely, the name of the scent is almost as important as the scent itself, for it should accurately reflect the fragrance. (In fact, a new fragrance is equally likely to begin as a name to which a fragrance is custom-designed, as vice versa.) Finally, the packaging must represent the scent visually (through the photo on its label) and a signature colour chosen, that will be used in both package design and product formulation, such as the colour of a candle.
To acquire the skills of a master parfumier may take years to perfect, but even so, you can create your own unique custom fragrance experience, by "layering" multiple fragrances. A Farmhouse Apple candle combined with a Cinnamon Stick spray, for example, will set a relaxed mood for an afternoon of scrapbooking with friends, or conjure up sweet dreams in a bedroom, with Lilac Blossom potpourri and an Egyptian Cotton plug-in diffuser.
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