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ikea russia wins instagram with ps 2014 campaign

Style at Home
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ikea russia wins instagram with ps 2014 campaign

We at  Style at Home are avid Instagrammers, but this week we tip our hat to IKEA Russia for harnessing the power of this popular app and creating an Instagram website for the new PS 2014 collection. Honestly, I'm willing to just give them my hat because this is the greatest creative in-app advancement since the developers added photo editing and video capabilities (which, really, wasn't breaking the mold anyway). ikea-ps-2014   When you go to the Instagram profile (@ikea_ps_2014), they've designed each photo to piece together what looks like a website. Tap on photos and tags to be led down an IKEA-built path through Instagram, leading to profiles created specifically for items featured in the PS collection for 2014.     ikea-ps-2014-3   ikea-ps-2014-2     ikea-ps-2014-1     We can't get enough. Bravo! Have you checked this out on Instagram yet? (What are you waiting for??)
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ikea russia wins instagram with ps 2014 campaign