Inside design: Evelina Kravaev-Söderberg
“Whatever your age, whatever your style, you’ll find something here that suits you,” says Evelina Kravaev-Söderberg, head of design for H&M Home, which made its Canadian debut at the West Edmonton Mall in 2014 and recently launched at the CF Toronto Eaton Centre. Effortlessly elegant, Evelina’s personal style translates to every product, meaning each one is covetable, versatile and on trend. This past November, our editor-in-chief, Erin McLaughlin, met Evelina at H&M’s Stockholm headquarters to get a preview of the spring collection.
The whole design department works alongside one another at this table, inspiring community, collaboration and creativity.
Cubbies of H&M Home samples and fabrics not only provide a beautiful backdrop, but also help the team envision what the new products will look like when they’re on display in stores.
In its head office, the H&M Home design team keeps a curio cabinet stocked with fashionable flea market finds for inspiration.
“Nature is the green thread running through the H&M Home collection this spring,” says Evelina. “I love the authentic look of natural materials and the good feeling that nature brings to the home.”
While natural inspiration is highlighted in this season’s product line, it can be further broken down into four trend themes: clean (boasting a sleek, city feel), cozy (comfy yet ultra-feminine), coastal (featuring that casual, laid-back beachy-chic vibe) and punchy (lots of fun and uber-eclectic).
The resulting collection truly has something for everyone, from tropical patterns (bananas and cacti, oh my!) and shades of green (we love the emerald tones) to warm touches (in plush throws and glam brass) and modern geometric accents (they go with almost anything!).
Both Evelina and Erin love the lived-in-yet-luxe look of the washed-linen bedding collection.
Girlie glam “It’s the perfect place to store my go-to lipsticks.” Glass case, H&M Home, $20. Urban graphic "This would go well with any style, from modern to boho." Organic cotton toss cushion cover, H&M Home, $13. Vintage quirk "Wonderfully unexpected, this beaker makes a great case or simple objet." Glass case in Clear, H&M Home, $6.
Image by: Chris Court, William Meppem / Styling by: Justine Poole
Get an extra boost of energy in the morning or on-the-go with this granola, which calls for a 1/2 cup of espresso.
Espresso aside, this granola is made with other energy-boosting ingredients including sunflower seeds and almonds, making it a great way to start your day. Add a scoop of it to yogurt or just eat it by the handful.
1 Preheat the oven to 250°F. Place the espresso and water in a medium bowl and stir to combine. Add the oats and raisins, mix to combine and allow to stand for 20 minutes or until the liquid is absorbed. Add the maple syrup, sunflower seeds and almonds and stir to combine.
2 Spread the mixture onto two parchment paperlined baking sheets and bake, tossing occasionally, for 45 minutes or until the oats are crisp. Allow the mixture to cool on the baking sheets before serving.
3 Store the granola in an airtight container for up to 2 weeks. To serve, divide among four bowls and top with the milk, figs and maple syrup.
Prep & cook time: 1 hour
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Excerpted from Life in Balance by Donna Hay. Recipes Copyright © 2016 Donna Hay, Photography copyright © 2016 Chris Court & William Meppem. Excerpted by permission of Harper Collins Publishers. All rights reserved.
Image: Stacey Brandford / Styling: Christine Hanlon
Nest maker, know thyself. Here’s how one designer used self-reflection and simplicity to do up her Toronto Victorian.
“There are thousands of inspiring ideas out there,” says designer Melanie Hay, referring to the wellspring of online home decor images, blogs and shops. “You can literally research for months. But in the end, the best design is born of self-discovery. The more you understand who you are and how you live, the better the odds that the rooms you create will be rooms that you love.”
Melanie should know. When she and her husband, Andrew, an entrepreneur, purchased a tall, narrow Victorian in Toronto’s Annex neighbourhood about four years ago, they were two people without a plan – but with about 3,000 square feet of empty space. Needless to say, to a designer like Melanie, this blank canvas meant instant inspiration overload. “My mind was swimming with decorating schemes,” she recalls. “Deep down, though, I knew Andrew and I are nesters, and when we walked in the door, we would want to come home to a space that echoes our life stories.” This is where her approach to decorating the house started.
But it was not as easy as it sounds. “From the beginning, I had to acknowledge that Andrew and I don’t share the same taste,” she says. Melanie loves white; Andrew prefers dark wood. Something had to give. The house already had the towering black doors and high-gloss black banister they both liked, so the couple let these details inspire the look. “Plus, we already owned a black and white rug, a round table with a dark top and a black leather Eames chair, so why not use them?” adds Melanie. Red- and peach-painted walls were redone in shades of light and shadow. Such was the start of what is now the home’s signature black and white colour scheme.
And a little self-reflection went a long way when it came to deciding what to hang on the walls. “Although we appreciate fine art, personal mementoes that connect us to our families matter more,” says Melanie. This realization became the inspiration for the dining room gallery wall. Gathering a few favourite prints, posters and paintings, the designer created a dynamic visual mash-up. The result is a sophisticated yet personal design element. One added bonus? It was totally budget-friendly. “I paired gold-framed heirloom pieces with newer prints in inexpensive white frames to unite the random collection,” explains Melanie. And since not many are forever pieces, she adds or subtracts on a whim. “There are a lot of nail holes in that wall!” she says with a laugh.
In many ways, this ever-evolving approach is a reflection of Melanie’s creativity. “Unlike the homes I design for clients, which are done in one sweep, my house changes constantly. I’ve become incredibly good at moving furniture, which must drive Andrew crazy. This house will never be truly finished,” she says. “And if it ever is, I’ll probably just start over!”
Homeowner and designer Melanie Hay paired her husband’s steel-topped dining table with chairs she bought on Craigslist. “I’ve reupholstered the seats two times already,” she says. Right now, they bear a sophisticated charcoal linen that accentuates the dark walls and striped rug.
“It’s been a bedside table, an end table and a catch- all,” says Melanie of the bar cart she purchased years ago. “Finally, it’s a bar!” The cart is low, however, and the home’s ceilings are very high. To draw the eye upward, she added a painting and a wall-mounted metal stag bust above it.
Melanie scoured big-box stores for large-scale artwork to act as stand-ins for the forever pieces that will eventually accent her living room. That way, she doesn’t have to live with blank walls while she searches for the perfect investments.
The house was built in the early 1900s, but its contemporary fireplace mantel and furnishings achieve an eclectic mix that feels right at home in the space. “If you can’t afford to do a house all at once,” advises Melanie, “then do one room at a time. That way you can afford to invest in key pieces.”
“Decorating one room completely and then carrying that look to the next allows you to really establish a cohesive aesthetic throughout the house,” says Melanie, who started with the living room and finished with the master bedroom, which echoes the rest of the home’s light-meets-dark and modern-meets-traditional themes.
A kitchen boasting restaurant-design pedigree
Trendy meets traditional in this family home built from scratch.
Homeowner Tanya Krpan (pictured here) saved on accessories by loading the family room sectional with an assortment of ready-made toss cushions.
Tanya isn’t afraid to play with negative space, as seen in the home’s grand entryway. “Normally, you’d expect a mirror or big piece of art hanging above the wainscotting,” she says. Leaving the wall blank and layering small pieces on the console allows the millwork to shine.
Black casement windows and decorative accents create contrast in the neutral space. Tanya scored the vintage coffee table when her office was being redecorated.
The family room’s classic-cool mix feels right for a young family.
The kitchen, of course, is the true star of the show. Tanya’s restaurant-design pedigree shines through in the room’s floor-to-ceiling tiles, mix of open and closed storage and high-end appliances. She opted for white Shaker-style cabinetry and warmed up the space with a walnut island and brass hardware statement lighting and fixtures.
Another bistro-inspired touch was her choice of dark honed-limestone tiles for most of the main floor. “The tile grounds the space since there’s an abundance of white everywhere,” Tanya explains. “And it’s proven great for hiding dirt.”
Everything in the Krpans’ home is designed for everyday life and entertaining, from the large sectional in the family room to the round tables in the dining room and the kitchen’s eat-in area. “It’s more social to sit at a round table,” says Tanya. “You see everyone’s faces.”
Cabinets with glass doors allow Tanya to display her favourite serving pieces and special glassware. She had the back of the kitchen cabinets tiled to highlight this focal point of the kitchen.
Tanya and Jure – with their sons, Ivan, 3, and Cruz, 2 – have recently welcomed a baby girl named Belle.
The living room’s crisp white, grey and black scheme gets an energy boost from fresh greenery, pops of pink and plenty of pattern – check out the Moroccan-style rug, the ikat-print and chevron-patterned toss cushions and the graphic stool fabric.
To offset the costs of the more expensive permanent elements, Tanya was meticulous with her decorating budget. She incorporated secondhand pieces, such as the family room coffee table, and sourced inexpensive art for the living room mantel. Affordable colourful accessories add youthful edginess to the living spaces. “I love the femininity that the splashes of pink add to the living room and family room,” she says. “Plus, by the time I got to the decorating, I was living with three boys!”
In the dining room, Tanya likes the juxtaposition of the modern Sputnik-inspired chandelier with the traditional coffered ceiling. The artwork was a DIY project Tanya and Jure painted together on her 30th birthday.
Though this house has been well loved for years, there’s a sequel in the works: Tanya and Jure are in the process of building a new home. “We’ll keep some of the same elements but go a little more modern in the kitchen,” says Tanya. We’ll definitely stay tuned.